Knowing that you need to be online – and putting yourself there – isn’t enough to take full advantage of those possibilities. Getting there and developing a following of readers – really an engaged audience – is the goal of anyone starting a blog (whether they realize it or not).
As a property manager, you have many things on your plate – and while you may have started a blog, you may still be wondering what you can do with it. We know that an engaged blog style site can generate a lot of business – so what do we do to get to that point?
Here are 5 things you can do to make a really awesome blog.
Create awesome content
This may seem like an obvious thing, but there are so many blogs out there that are made with the focus of getting web traffic and having a web presence. Building an engaged audience goes far beyond the technical. This is in the same realm as thinking about your customers over yourself.
So when you do create your blog content, make it awesome. Make it ultra engaging. Make it about topics that engender an emotional reaction in your readers. Giving is a huge part of this. If every time you write a blog post, you make the goal of that post to give something awesome to whoever reads it, then you will be well on your way to creating an awesome blog with which everyone wants to be involved.
Write about what excites you
This is similar to the above, but more focused inwards. If you are writing a blog simply for the purposes of having a web presence and developing content for your readers while having little meaning to yourself, that lack of interest will spill over into the blog posts that you create.
Find whatever it is about what you do that lights a fire in you and focus on that for your articles. If the words you write for others are motivated by passion, then your readers will get that and they will want to return.
Mix it up
You should provide a variety of different mediums of viewing your content. Do written articles, do audio content, do video content, share photos, etc. The more varied the type of content you provide, the more stimulated your visitors will be when they visit your site.
Bring in Other People
While I believe it is important to have your website be in your voice, that doesn’t mean you alone have to write all of the content on the site. I would suggest the following: create an ongoing article series following what you are passionate about, and then you can write those articles at a decent pace (once per week is good). For the rest of your site content, what you do is find other people to contribute.
Guest posting is a common marketing tactic, but if you look at it from the point of view of helping your readers, its really a way of adding another voice and another point of view – this only serves to enrich the content provided to your audience.
Lastly, you should try to network with other property managers who are blogging. Share your visitors, share your content – guest post with each other. Create a network of like minded professionals who each have their own unique view.
Each of these steps alone is something you should consider – they are all built around creating a supreme experience for whomever visits your site and your business. I encourage you to incorporate all of them into your online plans – you will find that your blog will turn into a rich community of people.