The Fundamentals of Direct Marketing Are the Same, Only the Tools Have Changed

The other day a property manager asked me how one can make money for their company and building, using Twitter, Facebook, LinkedIN or any other online network. It was a great question. I believe so many property managers, leasing agents and real estate professionals are confused about how these tools can be used…Read More

Multifamily Trends: Apartments Are No Longer Hedging Bets on Traditional Landscape Techniques

I drove past my old junior high the other day and, even though the campus is now the school district’s administration office, I noticed a very stark exterior look. The north wall of the main building was bare. Gone was the hedgerow that once ran the length of the north side, the one that our groundskeeper, Mr. Norman, painstakingly shaped with manual hedge clippers every week during the spring before school let out…Read More

How to Reach Generation Y Renters

Generation Y is rapidly entering the marketplace and staying for longer. Also known as “millennials,” these 20- and 30-somethings are drawn to urban, walkable areas that reflect their lifestyles. Gen Y renters are extremely connected to the Web and social media, which gives them different habits and influences when they make consumer choices…Read More

Property Management: The High Cost of Allowing Smoking in Apartments

A study conducted seven years ago by UCLA in conjunction with the California Apartment Association suggests that costs of a thorough restoration of a two-bedroom apartment unit inhabited by a heavy smoker could cost in the range of $8,000 per unit. Think that’s high? Portland, Ore.-based Kennedy Restoration Co. says that, while individual units may vary, restoration of that same unit could cost up to $15,000…Read More

Foundation Issues: Costs & How to Diagnose Exterior Signs of a Problem

Foundation repair is on the mind of many people as they are experiencing issues or having concerns. While many people will live with foundation settling in their home for years, the urgency to address the problem comes when it is time to sell.  The buyer pool for a property with foundation movement can be severely limited for several reasons…Read More